eli lilly and company
HUMANA
ROCHE
CENTERWELL HOMEHEALTH
IU HEALTH
COMMONSPIRIT HEALTH
HONORHEALTH
PHRMA
BAVARIAN NORDIC
MEDTRONIC
CLIENTS:
Pharma + Healthcare
I’ve spent much of my career partnering with global medicine brands and major healthcare networks to bring meaningful stories to life. My work has ranged from national campaigns to patient stories — spanning commercials, photography, podcasts, and social content for HCPs and direct-to-consumer.
Much of this work happens in highly regulated environments, where clarity, compliance, and creativity must all work hand in hand. I’m comfortable navigating those complexities while still finding authentic, human ways to connect with audiences.
Over the years, I’ve worn many hats — creative director, strategist, writer, director, cinematographer, and photographer — and collaborated with nearly every discipline imaginable to create world-class marketing content.
What makes this work special isn’t just the output — it’s the process. I’ve been fortunate to work in deeply collaborative, ego-free environments like TrendyMinds, where everyone has the space to contribute their best ideas.
Due to client restrictions, not all projects can be publicly shared, so this page includes only a small selection of the work I’ve been proud to help bring to life.
PSORIATIC ARTHRITIS LETTERS
Doctors see their patients for fifteen minutes at a time. We wanted to show them what happens during the other 23 hours of the day. To bridge the gap between clinical appointments and real life, we moved beyond efficacy data to focus on the human experience.
For this campaign, I helped develop a narrative strategy that moved beyond clinical data. We commissioned real patients to write letters to their doctors, detailing the raw, unfiltered reality of living with Psoriatic Arthritis.
We wove these stories together into chapters—Loss, Isolation, Fear, and Gratitude—creating a campaign that felt like a documentary rather than a glossy ad. The result was an intimate look at the patient experience that reminded doctors exactly why they do what they do. Below are two frames from the second video in the series.
A still from a social content production with Caitlin Clark.
